MARKETING

As a product manager, nailing marketing knowledge is key—it's all about connecting our product's features to what really clicks with our audience, making sure we're not just building great stuff, but also getting it into the right hands.


BEST FREE Course

  • Cost: Free (Certificate is $49 with subscription for a month)

  • Duration: 14-15 hours of content

  • Pros:

    • The course provides a deep understanding of product strategy concepts and brand strategy formulation.

    • It includes practical applications like communicating brand and product value to diverse audiences and building a brand portfolio.

    • The flexible schedule allows learners to complete the course at their own pace, making it suitable for busy professionals.

  • Cons:

    • The course may be challenging for beginners due to its more advanced subject matter.

    • Being part of a five-part specialization, some learners might feel the course is incomplete on its own

  • Format: Online, self-paced learning

PM QUICKIE

BEST Quick Course that you can complete in 1-2 days

  • Cost: $19

  • Duration: 2 hours

  • Pros:

    • These courses are usually self-paced, allowing you to fit them into a busy schedule.

    • It covers essential areas such as building brand personality and logos

    • Practical Tips such as how best to hire a copywriter & photographer

    • You receive a certificate upon completion, which can be added to your professional portfolio.

  • Cons:

    • Due to its short duration, the course might not cover all aspects of branding and marketing

    • The course might lack interactive components like quizzes or hands-on projects.

  • Format: Online, on demand video